Our Story

We Help Teams Unlock More

UpgradeFlow was born from a simple insight: most SaaS users never discover the features that would change how they work. We're here to fix that.

4,200+

Teams worldwide

50M+

Users converted

Countries

99.9%

Uptime SLA

Our Journey

From Idea to 4,200+ Teams

2019

The spark

Two frustrated PMs realized 73% of SaaS users never discover the features they're already paying for. UpgradeFlow was born in a Brooklyn co-working space.

2020

First 100 customers

Launched publicly and hit 100 paying teams within 90 days. Conversion rates jumped 2× for early adopters switching from spreadsheet-based tracking.

2021

Series A — $12M

Raised Series A to build out the analytics engine, integrations marketplace, and enterprise-grade security. Grew to 40 people across 3 time zones.

2023

1,000 teams

Crossed the 1,000-team milestone. Launched real-time collaboration, custom domains, and white-label support for agencies.

2025

4,200+ teams and counting

Named a leader in G2's conversion optimization category. Opened offices in London and Singapore. Building the future of freemium intelligence.

The Team

Meet the People Behind It

Sarah Chen

CEO & Co-Founder

Marcus Rivera

CTO & Co-Founder

Aisha Patel

VP of Product

James O'Brien

VP of Engineering

Lena Kowalski

Head of Design

David Kim

Head of Sales

What We Believe

Our Core Values

Users first, always

Every decision starts with one question: does this make life easier for the people using our product?

Ship, learn, repeat

We release early, measure obsessively, and iterate fast. Perfection is the enemy of progress.

Radical transparency

Open roadmap, public changelog, honest pricing. We share what we know — including what we don't.